just announced their 2013 Truck of the year, and the auto magazine surprised a lot of readers when it announced the 2013 Ram 1500
. The Ram unseated the Ford F-150, the 2012 winner, and rather than winning on towing and payload it won with amenities that make a truck a comfortable daily driver. This year's award showed us two things: that some trucks are moving into the realm of the family sedan in terms of drivability, and that….thank gawd there's still a REAL Truck of the Year award! Allow me to explain…
There are many journalists throughout the country who are North American Car and Truck of the Year voters. Roughly 96 percent of these voters are old white guys, and they are appointed for life. Unsurprisingly, the only way in which these crusty old bastards are progressive is in the level of how of touch they are with the needs of younger buyers. Why else would crossovers still be considered the Truck of the Year. They have yet to break out crossovers and trucks into two separate genres, and until they do, the COTY award will continue to loose respect.
PHOTOS: See more of the 2013 Ram 1500
, on the other hand, recognized that a Truck of the Year award is just that, and only allowed rough-and-tumble pickups onto their ballots. The interesting part of this year's choice, however, is how soft-and-friendly the Ram 1500 is. Motor Trend cited things like airbag suspension, interior fittings, and the Uconnect infotainment system, rather than towing and hauling capabilities. Following the horsepower and capacity wars of the last several years among the American Big Three automakers and their pickups, we have come to a place where even the most simple truck has capabilities that exceed the strongest super duty of a decade ago. (OK, that might be a bit of an exaggeration, but it's getting close)
- "I'd hit that..."
People have been using light-duty four-door pickups as their family vehicle for years now. Motor Trend finally acknowledged a truck made for those needs, but still has power that should not be messed with. Unlike the North American Car and Truck of the Year voters, Motor Trend self-medicated on a healthy dose of reality, and for that, we are grateful.