Produced with elements of skateboarding, graffiti and hip hop beats, clearly BMW is trying to reach young urban individuals.
BMW has released a 40 second teaser video for the Concept X1 compact sport activity vehicle (SAV), which makes its debut later this week in Paris. Produced with elements of skateboarding, graffiti and hip hop beats, BMW is clearly trying to reach young urban individuals. No longer considered rebellious or anti-establishment, these sub-cultures have a firm hold on mainstream and pop-culture around the world. Sure, these types of trendy marketing tactics always make us cringe, but BMW seems to have identified the once wielding skateboarders from the turn of the millennium as potential clients. With consideration to their new position in the workforce and potential disposable income, we tend to see BMW's angle.