RENAULT AND DJ BBQ COOK UP THE ULTIMATE IN ‘CATERTAINMENT’
06/07/16 from Renault
Renault and DJ BBQ, aka Christian Stevenson, collaborate on unique Renault Master ‘catertainment’ van
Star of Jamie Oliver’s Food Tube television channel will cook up his trademark dishes aboard the Renault Master at a number of the summer’s hottest festivals
Specially converted Renault Master features DJ and sound system and in-built pyro-technic display
DJ BBQ Renault Master based on the Chassis Cab version that forms the basis for many of the manufacturer’s official LCV conversions
Renault LCVs come with a four-year/100,000-mile warranty and roadside assistance package as standard
Renault has teamed up with outdoor cooking guru DJ BBQ to offer festivalgoers a feast of ‘catertainment’.
The new partnership will see DJ BBQ, aka Christian Stevenson, visit some of this summer’s essential festivals in a completely one-off Renault Master, where he will serve up his trademark signature dishes to the backdrop of thumping beats and shooting flames!
A star of Jamie Oliver’s Food Tube television channel and with a lifelong passion for barbequing and music, the latter including a career as a professional radio DJ, DJ BBQ is renowned for his exciting fun-filled take on outdoor cooking. Using its extensive conversion experience and crafted with the same imagination that DJ BBQ demonstrates in his unique style of cooking, Renault has created the perfect ‘catertainment’ vehicle for the innovative chef.
Based on the versatile Renault Master Chassis Cab that forms the backbone for many of the brand’s LCV conversions that are either completed at the factory or by Renault-accredited convertors, the striking DJ BBQ ‘catertainment’ vehicle features a fully equipped kitchen, DJ and sound system and even an in-built pyro technic display. Highlights of the unique Renault Master include a 24-inch griddle, an electric rise speaker box on the roof and vertical exhaust flame throwers.
Through the two-year partnership, DJ BBQ will take the bespoke Renault Master on tour to many of the UK’s festivals and will also support Renault at its own events, offering visitors a truly memorable catering and entertainment experience.
On the totally unique Renault Master, DJ BBQ said: “I think it’s the best thing since steak! No one has ever done anything like this before – it’s a total one-off and we’ve got the loudest catering van in history, the sound system is better than most music stages!
He added: “It’s going to be a big hit on the festival circuit, but I’d love to do some road trips with it too, taking it around Europe and working some pop-up restaurants out of the back. Renault has been incredible in creating it and they pushed me to follow my dreams and embraced all my ideas for the build, it’s been a joy to do.”
James Boyer, Marketing Director, Groupe Renault UK & Ireland, said: “There’s no other chef like DJ BBQ, so we wanted to create a vehicle for him that’s just as unique. His cooking style is all about having the most amount of fun possible while creating food that tastes and smells fantastic, and we are delighted to have used our extensive experience of LCV conversions to build a completely bespoke vehicle for him that adds even more to his unprecedented mix of catering and entertainment.”
Festival goers can catch DJ BBQ and the Renault Master at:
Jimmy’s Beer & Sausage Festival 23-24 July
Camp Bestival 28-31 July
Big Feastival 26-28 August
Meatopia 2-4 September
On Blackheath 10-11 September
The Renault Master is available as a chassis cab or platform cab and with a variety of manufacturer approved conversions. In addition, Renault also offers ‘ready-made’, factory-produced Master conversions that include Tipper, Dropside, Box Van and Luton Loloader.
The Renault Master offers a practical and well-equipped cab, with a raft of popular features including DAB radio, Bluetooth, electric front windows, remote central locking and a USB port as standard. An array of safety features such as Trailer Swing Assist and ESC (Electronic Stability Control) with Hill Start Assist andGrip Xtend; which over loose surfaces such as gravel, light snow and mud, allows one wheel to spin to help aid traction, also come as standard.
Renault Master conversions are a key component of the best-selling LCV product offering from the manufacturer’s specialised Renault Pro+ brand, which comprises of a vehicle range, services and a network dedicated to business customers. The performance of the Renault Pro+ operation has recently contributed to Renault winning the Most Improved Manufacturer at the 2016 Fleet World Awards. As part of its commitment to business customers and in line with the ever-increasing demand for its LCV vehicles, the amount of Renault Pro+ specialist dealerships in the UK will double by the start of 2017 to nearly 80.
All Renault LCV vehicles come with a four-year/100,000 mile warranty and roadside assistance package as standard, together with the reassurance of the Renault Business Quality Commitment – the manufacturer’s 13-point plan that guarantees customers will receive a class-leading service. Designed to keep customers moving no matter what and deliver hassle-free business motoring, the plan covers everything from an impressive warranty and transparent pricing to the availability of courtesy vehicles and a dedicated customer hotline.
Renault van sales in the UK grew by 21 per cent to 6,618 vehicles in the first quarter of 2016, in a van market that slightly decreased by 0.5 per cent, according to official figures from the Society of Motor Manufacturers and Traders. LCV market share for the first quarter stood at 6.6 per cent – up 1.2 percentage points on 2015.
Renault’s growth in the van market builds upon a record year for LCV sales in the UK last year, with sales up 40 per cent on 2014 to 25,458 units, and also the manufacturer being the best-selling LCV brand in Europe for the 18th consecutive year.
For more information about Renault conversions, please visit www.conversions.renault.co.uk. Further assistance is also available by contacting the Converter Hotline on 0800 040 7343 or firstname.lastname@example.org.