JLR's first wholly-owned factory outside U.K. will assemble the Evoque and Discovery Sport.

After investing £240M (about $344M), Jaguar Land Rover has inaugurated a brand new factory in Itatiaia, Brazil which will be the workplace of more than 300 people. An additional 700 jobs are being created throughout the supply chain in the country where JLR wants to have a total of 35 dealerships. The factory is going to put together the Evoque and Discovery Sport which are both bound to go on sale in Brazil this month.

JLR’s new assembly plant has a maximum production capacity of 24,000 units per year and in 2016 it wants to produce as much as 10,000 cars. The new facility in Itatiaia is in charge of the final assembly operations which means painted bodies are going to be imported from U.K., along with the Ingenium engines.

Brazil represents an important market for JLR taking into account one in three premium SUVs sold in the country has the Land Rover badge. The aforementioned Evoque and Discovery Sport represent JLR’s most popular vehicles in the country, so it’s not a surprise why the two models are going to be assembled locally.

Besides setting up shop in Brazil, JLR is also inaugurating its first overseas Education Business Partnership Center which will provide an array of classroom activities for up to 12,000 local children annually. According to the Tata Motors-owned company, these classes are going to help the kids “develop key skills, work awareness and inspire them to pursue rewarding careers at Jaguar Land Rover.”

Source: Jaguar Land Rover

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