Yes, we're always geeked when LEGO builds a new car model.
This new model is of an old model, of course: the Type 1 Volkswagen Beetle. It has a '60s theme that includes a surfboard for the roof rack and period-correct hubcaps.
LEGO Creator Expert set 10252 has 1,167 pieces and measures 11 inches high, 10 inches long, and four inches wide. The roof lifts off to reveal a beige brick interior with movable seats, and the doors, hood, and trunk all open. There's a spare tire in the frunk and you can see a little air-cooled four in back. The set comes with decals that give the builder a choice of four license plates, including a surfer-appropriate California design and one from Wolfsburg, Germany, where the car was born. The surf stickers on the rear window are a nice touch, too.
Nerds like me will recall that is not the first LEGO Beetle model. Set 10187 was a much brickier take on the very rounded German car, both in form and number of pieces. In fact, the LEGO designers made a new curved piece for the bumpers on this car to get the fenders to look right. (More on that in the video above.) The blocky two-tone Sculpture model was released in 2008 and used 1,626 pieces; it was also a goog deal larger than this one. Sealed boxes of that set are rare one and sell for about $500 on the 'net right now, although they may see residual values drop once this new interpretation hits the market.
The cute blue Bug goes on sale August 1 and will retail for $99.99.