Landwind finally getting sued for its Evoque lookalike, the X7 crossover.
They say imitation is the sincerest form of flattery, but China’s Jiangling Motor took things way too far with the Landwind X7. Launched towards the end of 2014, the crossover has been heavily criticized for being a shameless copy of the Range Rover Evoque. To make matters worse, Landwind dealers are selling body kits which will virtually eliminate all of the styling differences between the two.
Jaguar Land Rover has now decided to press charges against Landwind for blatantly copying the Evoque’s design. According to a JLR spokesman, Beijing's eastern Chaoyang district "served Jiangling with newly filed actions surrounding copyright and unfair competition.” The reason why JLR did not make this legal move sooner is because global car manufactures know the odds are not so good in such cases. If it wins, Land Rover will set a precedent and most likely other companies will take legal actions against Chinese car manufacturers, according to a lawyer at the Zhong Lun Law firm.
The poor man’s Evoque costs approximately a third of the starting price of the original model, so it’s not like the X7 is grabbing sales from the Evoque. That being said, it’s morally wrong to simply clone the design of the Evoque and apply it to another car, something which we have seen numerous times in recent years.
The lawsuit will most likely be long and expensive, but let's hope justice will be served.