Pink paint and a hashtag for a name.

Volkswagen has had great success offering limited-edition versions of its Beetle over the past decade to help juice sales of the small hatchback and convertible. The latest iteration is aimed squarely at smartphone-addicted Millennials, and is claimed to be the first -- and, we hope, the last -- car with a hashtag for a name.

Based on a concept car shown earlier this year at the New York auto show, the 2017 Volkswagen Beetle #Pinkbeetle is dripping in Fresh Fuschia Metallic paint. The car’s mirrors and running boards are painted gloss black, and bi-xenon headlights and LED taillights come standard. Hatchback models ride on 17-inch “Linas” wheels and convertibles wear 18-inch “Twister” alloys.

There’s much more pink flair for the inside of the #Pinkbeetle, starting with pink trim for the dashboard, upper door panels, and door handles. The cloth seats take the iconic plaid trim of the Golf GTI and refinish them in pink, much to the chagrin of GTI owners everywhere. Other standard features include Volkswagen’s MIB II 6.3-inch infotainment screen, a backup camera, satellite radio, push-button start, and heated front seats.

All 2017 Volkswagen Beetle #Pinkbeetle models come with a 170-horsepower 1.8-liter turbocharged inline-four engine and a six-speed automatic transmission, though buyers can pick between a hatchback or the convertible.

Volkswagen optimistically says the limited-run Beetle “is poised to become an immediate automotive trending topic.” Pricing for the #Pinkbeetle will be announced closer to the car’s launch this fall.

Source: Volkswagen

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