Aston Martin won’t have a problem selling the hypercar co-developed with Red Bull as demand is already double than the planned production run.
When “Project AM-RB 001” was announced a couple of months ago, Aston Martin CEO Andy Palmer said the hypercar is going to cost significantly more than $1 million. Now we have a more accurate asking price as it is believed the high-performance road-going car will cost as much as $3.66 million. Despite the exorbitant price tag, about 200 people have already expressed their desire to buy the car. However, Aston Martin and the Red Bull racing team want to keep the model exclusive which is why only 100 units will ever be made.
Demand for the car surged last weekend after it was shown to high-end clientele in a secret location in Monaco, but it’s highly unlikely Aston Martin and Red Bull showed the production car taking into account a Financial Times report stating deliveries won’t start sooner than late 2018. Aston Martin will favor orders coming from One-77 and Vulcan owners, so even if you have the means to buy it, there’s a big chance AM won’t reserve one for you. Only 77 units of the road-going supercar were ever made while the track-only Vulcan was limited to 24 examples.
Details about the hypercar codenamed “Project AM-RB 001” are scarce at the moment, but Andy Palmer did reveal a while back it will be “quite a compact car” using a lot carbon fiber and aluminum. He promised “extreme performance” while still being enjoyable on a daily basis. In addition, the mid-engined machine is being engineered to pass all Formula 1 crash tests and will adopt a lot of F1-derived technology.
As far as styling is concerned, it will remain faithful to Aston’s design language and the body will have a “perfect proportion,” according to AM’s chief designer Marek Reichman.
Aston Martin will start taking orders from June and prospective buyers will be asked to make a £250,000 ($365,375) deposit.