Lexus has revealed the unpopular CT200h could be retired in order to make room for a hybrid crossover.

Revealed back in 2010, the CT 200h never took off for a number of reasons among which we mention the hefty price tag and the styling. Lexus is now being extra careful not to make the same mistake again and could actually replace the hatchback with a crossover, according to the brand’s European boss Alain Uyttenhoven.

While a report from late last year indicated the CT 200h would live to see another generation in hatchback guise, it now seems Lexus wants to roll out a crossover to capitalize on the popularity of the segment. While details about the model in question are not available at this point, it could have something to do with the quirky LF-SA concept introduced at last year’s Geneva Motor Show.

The CT 200h replacement is expected to be launched within the next two years and if the LF-SA is any indication, the new model could be a small hybrid crossover positioned below the NX 300h. Uyttenhoven admitted the CT 200h’s sales of about 10,000 units annually is not what Lexus was hoping for, especially since the market segment in Europe consists of approximately 750,000 cars each year. That’s why the next model has to better suit Euro tastes to grab a bigger piece of the compact premium segment.

Regardless of body style, the new hybrid Lexus model will likely ride on the Toyota New Global Architecture (TNGA) that has underpinned the new Prius, but hopefully the styling will be vastly different.

Note: 2015 Lexus LF-SA concept pictured


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