Former Alfa, Maserati head Harald Wester becomes FCA chief technology officer.
A management shake-up at Fiat Chrysler Automobiles will see Reid Bigland become CEO of Alfa Romeo and Maserati, replacing Harald Wester. Wester, who become CEO of Maserati in 2008 and CEO of Alfa Romeo in 2010, will switch to a role as chief technology officer for FCA.
FCA CEO Sergio Marchionne described the switch as a logical move to help further the growth of the company’s two luxury-focused brands.
“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia,” Marchionne said today in a statement. “It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.”
Bigland will also remain head of U.S. Sales and CEO of FCA Canada. He joined FCA in 2006, and has since held many senior leadership roles both in the U.S. and Canada.
The switchover comes at an important time for both Alfa Romeo and Maserati. The former brand is launching its delayed Giulia sports sedan and a new crossover, and hopes to launch more models after that. Maserati already has launched its first SUV, the Levante, but has an equally aggressive brand-expansion plan over the coming years, highlighted by the planned Alfieri sports car.
Source: Fiat Chrysler Automobiles