Was sold to benefit amfAR.
The car was recently auctioned off at the Cinema Against AIDS charity event in France where it was sold for $1.1 (€1) million dollars. That's a lot of money to pay for a 458 Italia but the model was extensively customized by Elkann and features a hand-painted camouflage exterior with a matching engine cover. The model also has varnished steel peace symbols which replace the prancing horse logos on the sides.
The unique styling continues in the cabin as there's brown leather upholstery and green-painted Kevlar inserts on the door panels and dashboard. The model also has camouflage-painted leather accents and a custom center console with Elkann’s signature.
The car was created when Elkann launched the Ferrari Tailor Made unit which has since spawned an assortment of customized vehicles. Elkann's experience with customization would eventually lead him to launch Garage Italia Customs.
In a statement, Elkann said "I am really that my Ferrari 458 has contributed to the success of amfAR. It is a cause I have cared for and believed in for many years." He went on to say "I am happy that this gesture of mine made it possible to raise such an important amount in order to continue to support the many projects of the foundation to fight AIDS. Let me therefore profoundly thank the new owner for his generosity, because without him we would never have reached this sum."
Source: Garage Italia Customs