NTHSA says 3,154 people were killed in 2013 as a result of distracted driving.
April is distracted driving awareness month so it seems fitting that SR22agency has released a video that shows a surprising number of drivers are distracted behind the wheel.
As part of an experiment, the company recorded rush-hour traffic on I-95 in South Florida for 20 minutes. People then watched the video and determined that 2,151 cars drove past the camera and 185 drivers - a little over eight percent - were distracted. Talking on the phone accounted for the vast majority of distractions as researchers found 150 drivers on a call. The video also showed 17 drivers texting and 12 drivers eating.
While mostly people commonly associate smartphone usage with distracted driving, the actual definition is much broader as it includes taking your eyes off the road (visual distraction), taking your mind off the road (cognitive distraction), and taking your hands off the steering wheel (manual distraction).
According to statistics from the National Traffic Highway Safety Administration, 3,154 people were killed in 2013 as a result of distracted driving. Another 424,000 were injured in the same year due to crashes involving distracted drivers. The NTHSA goes on to say ten percent of fatal crashes in 2013 occurred as a result of "distraction-affected crashes."
Source: Youtube via Adweek