PSA Peugeot Citroen is believed to be working on a new pickup for Europe.

The French automotive conglomerate is all set to announce a Europe-bound pickup next week during the official presentation of a new six-year plan. The program called “Push to Pass” as a nod to a race car’s boost button is believed to include a strategy involving the introduction of a pickup in the years to come.

Little else is known about the model, but most likely it will come to life as a result of a joint venture since it wouldn’t make a lot of financial sense to develop the utilitarian vehicle from the ground up. That's because the necessary investment would not be covered by the projected sales volume.

Chances are PSA Peugeot Citroën will team up with Toyota once again, after joining forces for the Traveler, Spacetourer, and Proace MPV trio. If that’s the case, perhaps PSA’s pickup will use the underpinnings of a Hilux wrapped in a different exterior design and with a slightly modified cabin.

Autocar is reporting PSA could team up with Fiat since the two parties are already working together on the Ducato, Boxster, and Jumper project. However, Fiat recently introduced the Fullback pickup based on the Mitsubishi L200, so there are reasons to believe that won’t happen.

We will know what’s what on April 5 when Peugeot and Citroën will present the “Push to Pass” plan.

Note: Peugeot 207-based Hoggar for South America pictured.


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