Trademark filling indicates Honda’s China-bound midsize SUV will be called “UR-V.”

It was last year at Auto Shanghai where Honda unveiled the Concept D and judging by a trademark filling in China it seems the production version will be named “UR-V.” It will act as Honda’s flagship SUV in China where the model will be exclusively sold starting with the fourth quarter of the year. The midsize SUV is expected to receive its premiere in production guise next month at Beijing Motor Show.

While the Concept D certainly wasn’t a looker, the prototype spotted testing last year in Spain appeared to be considerably more appealing thanks to a less radical design. Little else is known about the model, but Honda said it will feature “advanced safety technologies and other advanced features” and will be built by the Guangzhou-Honda joint venture.


Honda UR-V trademark


Reports originating from China suggest the Honda UR-V will be offered with naturally-aspirated 2.4-liter and turbocharged 2.0-liter engines linked to a six-speed automatic transmission. Some of the more expensive versions are going to be available with an all-wheel drive arrangement.

In terms of pricing, the base version is said to begin from approximately 250,000 yuan (about $38,400) and go all the way up to 425,000 yuan ($65,200) for the fully-loaded model.

There were other names in that trademark filling, including “WR-V” which is believed to be for a Jazz/Fit-based crossover. The WR-V is expected to be different than the HR-V which has the same platform and is rumored to look pretty much like a jacked up Jazz.

In addition, Honda also registered “CD-X” which is destined to be used by Acura on a posh variant of the HR-V reportedly destined to come out in 2017 as a 2018MY. Honda did the same thing in February last year when it applied for the nameplate with the United States Patent and Trademark Office.


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