BMW will not air a commercial during the biggest sporting event in the United States, a new report indicates.

BMW will not air a commercial during the biggest sporting event in the United States, a new report indicates.

Last month it was reported Mercedes-Benz will skip the 2016 Super Bowl and now BMW is rumored to join the automakers that won’t prepare a TV commercial for the match. While there are no details regarding this decision currently available, we believe it has to do with the $10-million price for a 60-second spot.

Last year the Bavarians aired a commercial for the i3 featuring Katie Couric and Bryant Gumbel. The ad gathered quite positive reactions on social media and reached millions of prospective customers in only a few weeks.

Mercedes and BMW are not the only companies that will skip the Super Bowl, as Lincoln will also not air a successor of its MKC spot, featuring Matthew McConaughey. On the other hand, Mini, Hyundai, and Honda already introduced their ads for the event.

This year’s grand finale of the National Football League (NFL) is scheduled for February 7 and will be played at Levi’s Stadium in Santa Clara, California. The game will be held between the National Football Conference (NFC) champion Carolina Panthers and the American Football Conference (AFC) champion Denver Broncos.

 

Note: Attached is the "BMW i3 – Newfangled Idea" video ad that BMW aired during the Super Bowl last year.

Source: BMW Blog

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