The Buick Avenir concept was one of the stars of the 2015 North American International Auto Show and strong reaction prompted the company to consider a production variant.

The Buick Avenir concept was one of the stars of the 2015 North American International Auto Show and a strong reaction prompted the company to consider a production variant.

Unfortunately, that's where the good news ends as Buick GMC boss Duncan Aldred has confirmed the model isn't going into production.  As he explained to Automobile Magazine, the sedan market is shrinking and General Motors already has an "emerging and strengthening Cadillac line." 

The latter remark seems to suggest the company was afraid the Avenir would steal sales away from the Cadillac CT6. Aldred wouldn't confirm this but noted the Avenir "would have been a viable business case" despite the declining popularity of large sedans.

The same fate could also strike the stylish Avista concept which debuted at this year's show.  As Aldred pointed out, the "capabilities are there to build it" but the model was designed purely as a concept.

This is unfortunate and unsurprising news but Aldred says fans shouldn't give up hope as he'd like to have another halo model for Buick.  The company's current halo model is the Cascada convertible but it obviously lacks the styling and panache of either the Avista or Avenir.

Source: Automobile Magazine

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