Citroën’s director of strategy, Mathieu Bellamy, has revealed the company’s intentions to come out with more models featuring a quirky design.

Citroën’s director of strategy, Mathieu Bellamy, has revealed the company’s intentions to come out with more models featuring a quirky design.

If you are a fan of the funky Cactus crossover, you will be happy to hear there’s more to come as the peculiar design will be implemented on other production cars. Citroën knows a strong visual identity is very important for the brand and wants to capitalize on the success of the C4 Cactus by launching “very quirky” cars starting next year.

These are the words used by Mathieu Bellamy and he promises these new models will look radically different than the current C4 and C5. Besides these two, Citroën has already offered a glimpse of a larger crossover by introducing the Aircross concept earlier this year at Auto Shanghai. As a matter of fact, Bellamy mentions the Aircross is a very relevant example of the company’s design shift.

This radical design language will ensure more diversification within PSA as future Citroëns will look substantially different than the equivalent Peugeots. This means the French automotive conglomerate will be able to address a wider target and hopefully for the company it will bring in more sales. Let’s not forget they also have DS, now a standalone premium marque trying to compete with the big boys in the luxury segment.

Source: europe.autonews.com

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