Bugatti is gearing up to launch the all-new Chiron next year so it comes as little surprise the company is sprucing up their showrooms for a new generation of buyers.

Bugatti is gearing up to launch the all-new Chiron next year so it comes as little surprise the company is sprucing up their showrooms for a new generation of buyers.

The first two dealers to adopt Bugatti's new showroom design were New York City's Manhattan Motorcars and Miami-based Braman Motors.  The new showrooms celebrated their premier last night and they are designed to provide visitors with the same experience that guests enjoy at the company's headquarters in Molsheim, France.

As for the stores themselves, they have a contemporary design with "distinctive lines and clear surfaces reminiscent of Bugatti super sports cars."  The stores also have a heritage section, a horizontal communication strip running along the wall and a luxurious lounge area where customers can configure their ideal Bugatti using an iPad.

Speaking of the latter, the lounge has special furniture that was created exclusively for Bugatti stores.  The company says the stylish arm chairs are made of the finest leather and feature high-grade materials including exposed blue carbon fiber.

In a statement, Bugatti board member Dr. Stefan Brungs said “North America is a very important market for Bugatti. About a quarter of our Veyron series, which is sold out, is located in North America and customers here are showing phenomenal interest in the next Bugatti super sports car."  He went on to say the showroom changes are a "fundamental investment" in the brand's future.

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