Fiat Chrysler Automobiles CEO Sergio Marchionne has announced Alfa Romeo will “rejig” its strategy in China, part of the company’s big 2018 sales plan
Fiat Chrysler Automobiles CEO Sergio Marchionne has announced Alfa Romeo will “rejig” its strategy in China, part of the company’s big 2018 sales plan.
The Italian company will revise its plans in China due to the market's slowdown, but all of the planned new models will still be developed, most likely arriving in a different order. The brand will focus on launching cars that better suit European and North American customers rather than Chinese with detailed information expected in January next year.
Alfa’s China invasion is part of a massive 5-billion EUR investment plan that targets annual sales of 400,000 units by 2018. Marchionne said FCA is still supporting this project, but a large portion of the volume projection that had been assigned to the Chinese market would have to be absorbed mainly by North America and Europe.
Speaking at FCA’s third-quarter result call, Marchionne commented Alfa Romeo “still belongs in China”, but “the expectations of volumes out of the total pool of 400,000 cars by 2018 are, I think, given current market conditions, not achievable.”
Recently, Alfa Romeo boss Harald Wester confirmed the producer will launch a total of eight new models in the coming years with the first one being the recently introduced Giulia. Next on the list are two new Giuliettas – a sedan and a five-door hatch, the company’s first ever SUV, a full-size sedan and a larger crossover based the Giulia’s Giorgio platform.
Source: Automotive News