Jeep has introduced the new Wrangler Red Rock concept at SEMA.

Jeep has introduced the new Wrangler Red Rock concept at SEMA.

Based on Wrangler Unlimited Rubicon Hard Rock Edition, the concept pays tribute to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah.

Starting with the exterior, the concept has been equipped with a vented hood, rock rails and off-road bumpers with a Granite Crystal finish.  The model also has a body-color grille, black accents and 17-inch beadlock wheels with 35-inch BFG K02 all-terrain tires.  Other highlights include LED headlights, a Red Rock hood decal and front / rear tow hooks.  There's also a Warn winch, new differential covers and a reinforced swing gate with a wheel mount.

The interior largely carries over but designers installed Amaretto Brown Katzkin leather seats with silver contrast stitching and “Red Rock” embroidery.  The model also has a “Red Rock” grab handle plaque and a Jeep-branded CB radio.

To ensure the model can tackle the tough terrain of Moab, the concept has been equipped with a Rock-Trac transfer case, Tru-Lok electronic locking differentials and next-generation Dana 44 solid front and rear axles.  The Wrangler also sports a 2-inch lift kit and a 73.1:1 crawl ratio.

Unlike most SEMA concepts, the Wrangler Red Rock concept will eventually spawn a road-going model.  Production will be limited to 50 units as a nod to the Easter Jeep Safari's 50th anniversary.

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