Tata Motors has named football star Lionel Messi its new global ambassador for light vehicles
Tata Motors has named football star Lionel Messi its new global ambassador for light vehicles.
The Argentinian captain and Barcelona player signed a two-year deal with the Indian company, which can be extended afterwards. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Messi. The auto maker explains the campaign is built around the marque’s philosophy of “providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies.”
“Namaste India”, the footballer started his speech following the announcement. “I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”
Mayank Pareek, president passenger vehicle business unit for the brand, added: “We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today's youth. Watching him play football is magical.”
Source: Tata Motors