BMW and Uber have teamed up to promote the 2016 7-Series in the United States.

BMW and Uber have teamed up to promote the 2016 7-Series in the United States.

As part of the partnership, BMW will offer exclusive on-demand test drives and chauffeured ride experiences of the model ahead of its U.S. launch on October 24th.

Starting at noon today, Uber users in Chicago, New York, Miami and Los Angeles will be able to book a complimentary ride with a BMW Product Specialist who will take them to a destination of their choice in the new 7-Series.  Users will also be able to book a proper test-drive of the model, in the aforementioned markets, this weekend.

According to Uber's Head of Business Development and Experiential Marketing, Amy Friedlander Hoffman, "We couldn't think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience."

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