Mercedes-Benz is currently considering the idea of launching a super luxury crossover or SUV to rival the new Bentley Bentayga

Mercedes-Benz is currently considering the idea of launching a super luxury crossover or SUV to rival the new Bentley Bentayga.

Speaking for Automotive News during the 2015 IAA, Andreas Zygan, director of development for SUVs in the German company, expressed his opinion that demand for such vehicles appears to be growing.

“We are looking at everything that is going on with that segment.”

On the other hand, his colleague - Steve Cannon, Mercedes U.S. sales boss, added that an ultra luxury SUV is a “natural fit.” He also said “there's just an almost unending appetite for SUVs, and luxury SUVs are proving that.”

Cannon commented that an “incredible number” of GL SUVs are ordered in top trim levels, while the G-Class sells well at a price topping 125,000 USD.

Note: Mercedes-Benz Concept IAA pictured.

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