Volvo President Håkan Samuelsson has revealed Polestar brand will "operate as a dynamic and independent enterprise under Volvo Cars’ ownership."

Volvo President Håkan Samuelsson has revealed Polestar brand will "operate as a dynamic and independent enterprise under Volvo Cars’ ownership."

While Volvo acquired the company in July, Polestar will continue to have its own management team and control over their sales, marketing, product strategy and research and development.  The company will also continue to compete in motorsports including the 2016 Scandinavian Touring Car Championship

In a statement, Samuelsson said "We want Polestar to build on its racing heritage and strengthen its brand by pushing the limits in terms of engineering and technology. The best way to achieve this was for it to work as an independent unit.”

Despite taking a hands-off approach, Volvo confirmed Polestar will offer more high-performance models and accessories in the future.  The company went on to say these will be "tied closely with the motorsport programs in terms of technical development."

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