Mercedes-Benz USA and AMB Sports & Entertainment have announced the automaker has bought the naming rights to the new Atlanta stadium.

Mercedes-Benz USA and AMB Sports & Entertainment have announced the automaker has bought the naming rights to the new Atlanta stadium.

Set to be called the Mercedes-Benz Stadium, the venue will be home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United.  It will also host a number of other sporting events including the NCAA Men's Final Four in 2020.

The terms of the deal were not disclosed but the stadium is scheduled to be completed in 2017 and Mercedes has bought the naming rights through 2042.

In a statement, Atlanta Falcons and Atlanta United owner Arthur Blank said "Mercedes-Benz fits all of the criteria we set out in finding a naming rights partner. Their name and reputation fit the iconic image of the building; they are committed to excellence in customer service and experience; their values mesh with those of the Falcons, Atlanta United and the rest of our businesses; and they are a company that embraces the communities in which they do business."

His sentiments were echoed by Mercedes-Benz USA CEO Steve Cannon who said "This stadium is an opportunity to connect our brand to the promise and opportunity that this remarkable facility represents for Atlanta's future."

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