Aston Martin has announced a huge £696,000 starting price for its ultra-exclusive Lagonda in UK.

Aston Martin has announced a huge £696,000 starting price for its ultra-exclusive Lagonda in UK.

Limited to only 200 units across the world, the Lagonda super sedan is the epitome of luxury from Aston Martin and comes with a beautiful body manually sculpted from carbon fiber wrapping around a 550 bhp V12 engine taken from the Rapide S. The 200 mph sedan is 5.4 meters long and brings back the "Lagonda" moniker after almost four decades of absence.

It's being offered with a plethora of customization options through Aston Martin's Q bespoke division and each vehicle will be hand-built at the company's factory in Gaydon in a building that was previously used for another exclusive model, the mesmerizing One-77.

Aston Martin initially launched the Lagonda in the Middle East and later on decided to expand availability in Europe and South Africa, but it's not known at this point how many units are reserved for each market.

As a final note, it should be mentioned the £696,000 ($1.08 million / €981,100) price was  revealed  through specialist dealer H.R. Owen, but it was quickly removed from the website.

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