Audi is testing out in Australia a pilot program for an "Audi Sport" sub-brand reserved to RS and R8 models as well as racing activities.

Audi is testing out in Australia a pilot program for an "Audi Sport" sub-brand reserved to RS and R8 models as well as racing activities.

It seems Audi is looking for ways to better compete with Mercedes-AMG and BMW M as they are conducting a pilot program in Australia meant to better differentiate the RS and R8 from the lesser models available in the lineup. By the end of the year, 15 dealerships part of the company's network in the Land Down Under will offer dedicated Audi Sport areas.

The RS and R8 models will continue to be available across Audi's entire dealership network, but at each of those 15 dealers there will be a small team of experts providing advice about these range-topping models. Aside from receiving this extra support, potential buyers will also have the possibility of purchasing a wide variety of Audi Sport-branded merchandise.

It should be mentioned that S and S-line models are not included in the new sub-branding, and the reason why Audi has chosen Australia as the ideal country for this pilot program is because the RS and R8 models are very popular over there. If the attempt will turn out to be a success, the Audi Sport branding will be expanded onto other markets. This decision makes sense taking into account "quattro" is not exactly the equivalent of Mercedes-AMG and BMW M.

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