A study conducted by global research consultancy TNS has found Skoda Superb’s debut to be more popular online than models from other more prestigious automakers.
A study conducted by global research consultancy TNS has found Skoda Superb's debut to be more popular online than models from other more prestigious automakers.
It's no longer a secret that Czech marque Skoda is emerging as one of the most profitable brands within the VAG empire and according to a recent study their latest flagship has created quite a buzz around the Internet. This was partially possible by providing free test drives of the new Superb D-segment model before the car was actually revealed in full production trim. According to global research consultancy TNS, the mid-size liftback generated 8.1% of the comments from 13,850 online mentions through June.
In second place came the Mercedes-Benz GLE with 5.9% while the last spot on the podium was occupied by Renault's Kadjar. Interestingly, another model with the diamond logo is mentioned in this study as the Espace crossover/MPV is fourth with 4.8%, followed closely by the Mercedes-Benz GLC with 4.6%.
TNS obtained these results by closely monitoring blogs, forums and social media activity of 3,000 “digital influencers” in the car industry based in Germany, United Kingdom, France and Spain. These so-called influencers were handpicked based on the relevant content posted, active commentators and those with strong social media power.