Volkswagen has announced plans to start using a slightly different font.

Volkswagen has announced plans to start using a slightly different font.

This new typeface is known as "Volkswagen Text" and serves as a replacement for the old “Volkswagen Utopia” font while VW OT is being replaced by Volkswagen Head. It represents the work of an outside agency called MetaDesign and according to VW’s marketing chief Xavier Chardon it will be used both on the outside and inside of their cars as well as on the brochures.

It is being described as "more contemporary, less geometric, and features dynamic contrast." Volkswagen goes on to specify the new font is inspired by the company's "distinctive vehicle design" and will be predominantly visible on anything VW-related.

Be part of something big