Mazda has launched a new Driving Matters campaign which promises to create an "emotional connection to the brand."

Mazda has launched a new Driving Matters campaign which promises to create an "emotional connection to the brand."

As part of the campaign, Mazda has released a new commercial called a “A Driver’s Life."  It features a number of Mazda vehicles and chronicles the major moments and stages in a driver’s life. 

In a statement, Mazda North America Vice President of Marketing Russell Wager said “Through the Driving Matters campaign, consumers will get a glimpse at why driving matters so much to Mazda and why we obsess over every detail in designing our cars. Whether it’s for safety purposes or for maintaining our ‘fun to drive’ nature, it all comes down to the fact that driving matters to our customers and it matters to us.”

While Mazda is fully embracing the new Driving Matters mantra, their Zoom-Zoom tagline will "continue to be a part of the brand’s DNA."


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