Toyota has teamed up with director Morgan Spurlock to create a new video series that promotes the 2016 Mirai.

Toyota has teamed up with director Morgan Spurlock to create a new video series that promotes the 2016 Mirai.

Dubbed “Fueled by Bullsh*t,” the first clip in the “Fueled by Everything” series shows how cow manure can be transformed into hydrogen which can be used to power the Mirai.

According to Toyota USA senior vice president of automotive operations, Bob Carter, “We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source. This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future.”

As a refresher, the Mirai costs $57,500 and has a hydrogen fuel cell which enables the model to accelerate from 0-60 mph in nine seconds and travel up to 300 miles (483 km) on a single tank of hydrogen.

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