Volvo has announced the upcoming S90 will act as a direct adversary for the BMW 5-Series, Audi A6 and the recently unveiled Jaguar XF.

Volvo has announced the upcoming S90 will act as a direct adversary for the BMW 5-Series, Audi A6 and the recently unveiled Jaguar XF.

Fueled by the success of the XC90, Volvo has high hopes for the S90 which will serve as a replacement for the aging S80. According to company's vice-president of product strategy, Lex Kerssemakers, they want the S90 to grab customers who would usually go for the 5-Series, A6 and XF. A wagon version labeled V90 has already been confirmed and will be out shortly after the sedan which is programmed to come out towards the end of the year.

Kerssemakers says the S90 will be more distinctive than the XC90 and will have all the assets to rival the big boys especially in markets such as China and U.S. where bigger sedans are still popular even though in most other markets the demand is diminishing.

Since the S90 will attack the mid-size segment, this leaves room for a larger model likely labeled "S100" to tackle the 7-Series, A8, S-Class and XJ. If green-lighted for production, it will share the Scalable Product Architecture (SPA) with the S90 from where it will inherit the beefier engines which all have four cylinders. The most powerful new-gen Volvo hardware setup available now is a T8 Twin Engine 2.0-liter supercharged & turbocharged gasoline motor working together with an electric motor granting a combined output of 400 PS (294 kW) and 640 Nm (472 lb-ft) in the fresh XC90.

Note: Volvo Concept Universe pictured.

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