Ram president and CEO Bob Hegbloom has denied the possibility of coming out with a mid-size pickup.

Ram president and CEO Bob Hegbloom has denied the possibility of coming out with a mid-size pickup.

In an interview with Automotive News at the 2015 New York Auto Show, Hegbloom said to make viable business case the mid-size pickup would have to return at least 35 mpg on the highway, taking into account full-size pickups are now pushing the 30 mpg mark. This is where the problem occurs as achieving a minimum of 35 mpg for a mid-size truck would increase the model's price tag so it would obviously hamper sales.

He did admit installing a diesel engine would allow Ram to create a 35 mpg mid-size pickup, but this would make the vehicle almost as costly as a full-size truck. If somehow they will manage to achieve the targeted fuel economy without jacking up the price too much, the Ram mid-size pickup truck will act as a spiritual successor of the Dodge Dakota and will compete with the Chevrolet Colorado and GMC Canyon which both return 27 mpg on the highway. 

Note: 2008 Dodge Dakota pictured.

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