Toyota has disclosed plans to expand the TRD catalog with more passenger cars, kicking off with the Camry.

Toyota has disclosed plans to expand the TRD catalog with more passenger cars, kicking off with the Camry.

The Japanese marque wants to replicate the success of its TRD-badged trucks with similar editions of passenger cars, with the first candidate being the Camry mid-size sedan. Company president Akio Toyoda wants to freshen up the brand's image in order to broaden its appeal and attract more young customers.

Speaking to Automotive News, Toyota's general manager Bill Fay said they will "probably start with Camry and see if there is a little magic we could work with some of the TRD equity that we have." It makes sense for the Camry to be the first to receive the Toyota Racing Development treatment taking into account the car races in NASCAR which is the most popular motorsport series in United States.

Toyota Motor Sales U.S.A.'s senior vice president of automotive operations Bob Carter says they have already created several mock-ups of a Camry TRD. They even asked their NASCAR drivers to come up with their own versions and Kyle Busch proposed a red & black "Rowdy Edition" Camry with a front splitter, rear spoiler, diffuser and a dual chrome exhaust setup. Carter said that although the car was "gorgeous", it had so much carbon fiber on it that it would have jacked up the price to $100,000.

Needless to say, the production Camry TRD will be far less radical and the company estimates it will be out towards the end of the year as a 2016MY.

Note: 2015 Toyota Camry Special Edition pictured.

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