BMW M Head of Product Management, Carsten Pries, has revealed there is "real demand" for an M7.

BMW M Head of Product Management, Carsten Pries, has revealed there is "real demand" for an M7.

Speaking to Autoguide, Pries says fans have been clamoring for an M7 and have even gone as far as sending him photoshopped pictures of the 2016 7-Series in M guise and saying "this is what I want."

Despite their enthusiasm, Pries isn't convinced that there is enough demand to warrant an M7. As he explained, “We always have more ideas than resources" and he isn't sure the company should prioritize an M7 over other potential projects.

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