Holden has introduced a "fresh and bold new brand campaign" that is virtually identical to Toyota's long-running "Let's Go Places."

Holden has introduced a "fresh and bold new brand campaign" that is virtually identical to Toyota's long-running "Let's Go Places."

Described as "positive and forward-looking," the new "Let’s Go There" slogan is to bound to draw attention as it sounds like a rip off of Toyota's tagline.

Holden didn't mention the similarities but says the campaign has been developed to communicate "... five core truths: Holden’s future is bright, there will be a next-generation Commodore, Holden understands Australian conditions and customers better than any other brand, Holden hasa wave of exciting new models on the horizon and our dealers across the country are focussed on world-class customer service now and in the future”.

Holden’s Executive Director of Marketing, Bill Mott, added "The entire campaign will be big and bold, including TV, outdoor, digital and cinema executions. It will be impossible to miss. We are confident that we have developed an outstanding communications platform that establishes a new direction and charts a bright and winning future for our iconic Australian brand."

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