Mercedes has unveiled the F 015 Luxury in Motion concept at the Consumer Electronics Show in Las Vegas.

Mercedes has unveiled the F 015 Luxury in Motion concept at the Consumer Electronics Show in Las Vegas.

Designed to show how autonomous vehicles could be designed, the egg-shaped concept has an aerodynamic exterior with an illuminated grille and a prominent star emblem. The car also has suicide rear doors and a distinctive rear end with a LED message board.

While the exterior styling won't win everyone over, the cabin is elegantly equipped with wood floors and front seats that can swivel around to face rear seat passengers. The concept also has 'intelligent' door panels, a central table and a massive dashboard with a full-length infotainment / instrument cluster for both the driver and front passenger.

Mercedes was coy on details but additional information will likely be released later today.

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