The world's newest hypercar, the Mercedes-Benz SL 65 AMG Black Series, is not only a guaranteed money loser for Mercedes, but a guaranteed success in terms of marketing and branding.

The world's newest hypercar, the Mercedes-Benz SL 65 AMG Black Series, is not only a guaranteed money loser for Mercedes, but a guaranteed success in terms of marketing and branding. From the local pub to the office water cooler, conversations about how great or how terrible it is will perpetuate for many years to come. So, it's just as fitting that Mercedes launch a flashy (no pun intended) microsite in honor of the 661 hp monster. Check it out and enjoy:

www.mercedes-amg.com/SL65BlackSeries

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