A dealer in San Diego added a massive $150,000 markup to the price tag of a 2015 Dodge Challenger SRT Hellcat but for a reason different than simply making a huge profit.

A dealer in San Diego added a massive $150,000 markup to the price tag of a 2015 Dodge Challenger SRT Hellcat but for a reason different than simply making a huge profit.

Several days ago, a photo emerged showing a $212,175 price tag for a 2015MY Dodge Challenger SRT Hellcat which had a ridiculous $150,000 markup. While initially you might be tempted to say the dealership wanted to make a big profit by selling the car to an anxious buyer, there's another reason for the gigantic markup.

Motor Authority contacted the dealer's new car sales manager Terry Toudle who said it was simply a mistake. The silver Hellcat in question arrived at the dealership but they didn't want to put it on the show floor with the sticker revealing the MSRP because obviously someone would have bought it right away. Right now the Challenger SRT Hellcats are in high demand which is why dealers are adding a $10,000 to $20,000 market adjustment.

Terry told one of the employees to simply put a "not for sale" sticker until they figured out a price tag but the sales associate decided to put a huge market adjustment that would drive away the clients as nobody would be crazy enough to pay an extra $150,000. The final price of the car has not been established but it certainly won't be $212,175. The dealer says the problematic window sticker has been removed.

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