Toyota North America CEO Jim Lentz has revealed his desire to reposition Scion as an entry-level premium brand.

Toyota North America CEO Jim Lentz has revealed his desire to reposition Scion as an entry-level premium brand.

Speaking to Wards Auto, Lentz said Toyota can handle lower end models while noting "I think that C-platform premium small cars are probably the best place for Scion to be.”

Scion Vice President Doug Murtha was coy on the proposed repositioning - as it's likely a long-term change - but told the publication the company is still focused on attracting younger buyers.

Speaking about the company's future lineup, Murtha confirmed plans to launch three models over the next three years. The first will be a production version of the iM concept and it is slated to debut at the New York Auto Show. Previous reports have also suggested Scion will use the show to introduce another model and it could be a rebadged version of the Mazda2 sedan.

While Murtha said Scion's lineup could grow to include as many as seven different vehicles, he downplayed the chances of a pickup and an eco-friendly vehicle. However, he's open to a crossover assuming it has enough of Scion's brand traits.

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