German magazine Auto Bild had the opportunity to take the Audi Prologue concept out for a quick ride on the streets of L.A.

German magazine Auto Bild had the opportunity to take the Audi Prologue concept out for a quick ride on the streets of L.A.

Many people have criticized Audi for not making enough styling differentiations between models across the range but their new Prologue concept certainly stands out from recent products coming out of Ingolstadt. It's not an entirely new design as some will find it evolutionary with a more emphasis on a sharper appearance which in this application would likely turn out to be a worthy adversary for the Mercedes-Benz S-Class Coupe.

Styled by Audi's new design boss Marc Lichte, the Prologue concept is more than just for show as it previews a new styling approach which will be seen at first on a production model late 2016 when the all-new A8 will be revealed. Audi technical chief Ulrich Hackenberg previously said the front fascia and interior cabin of the next generation A8 will have the most similarities with the concept.

The Prologue's design will eventually rub off on all of the company's models, continuing with the A6 and A7 lineup and then the lesser models.

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