The BMW i8 is such a hit that the company's sales and marketing boss has revealed they are considering expanding production.

The BMW i8 is such a hit that the company's sales and marketing boss has revealed they are considering expanding production.

Speaking with Automotive News Europe, Ian Robertson said the waiting lists are up to 18 months in some markets and he considers that too long. He went on to say customers should only have to wait up to six month but noted demand has far exceeded their original expectations.

Robertson declined to say when production could be increased but revealed i3 demand has started to level off. As he explained, the waiting list for the entry-level i model is about four to five months and they're delivering about 2,000 units monthly.

The executive also downplayed rumors of a fuel-cell i5 by saying he isn't aware of any such plans and no decision has been made about future i models.

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