Volkswagen has disclosed its intentions to adopt a five-year model life cycle to better meet customer demand.

Volkswagen has disclosed its intentions to adopt a five-year model life cycle to better meet customer demand.

Talking to Auto Express, Volkswagen of America's vice president for marketing and strategy, Joerg Sommer, said the plan is to shorten the life cycle from seven to five years as a method to "better align with customers' buying habits.” After the first three years, a facelift will be rolled out which will live on the market for just two more years until the arrival of a new generation.

The report does not indicate whether the same rule will be applied on other brands within the Volkswagen Group but chances are Audi, Skoda, Seat and the rest of the family will adopt the same life cycle taking into account they all share a significant amount of parts to keep the costs down.

Sommer went on to say that Volkswagen will be investing no less than $7 billion in new models and facilities in United States in the next four years. One of the new products will be a production version of the CrossBlue concept, a seven-seat SUV already confirmed for a 2016 launch and according to Sommer it will be a US-only affair. However, a European version is likely planned as a more budget-oriented Skoda SUV slated to come out the same year.

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