According to a recent report, Hyundai is developing a new hybrid to battle the Toyota Prius.

According to a recent report, Hyundai is developing a new hybrid to battle the Toyota Prius.

Little is known about the model but Reuters is reporting it will be a dedicated gas-electric hybrid instead of an eco-friendly variant of an existing model.

Hyundai CEO Kim Choong-ho declined to go into specifics but told the publication "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars."

There's no word on when the model will be launched but Toyota is putting the finishing touches on the next-generation Prius. It is expected to be launched sometime next year and Toyota has already confirmed it will ride on the new Toyota New Global Architecture (TNGA) and feature improved aerodynamics as well as a more accommodating cabin.

Be part of something big