PSA chairman Carlos Tavares has announced DS models sold in Europe will lose the "Citroën" name starting next year.

PSA chairman Carlos Tavares has announced DS models sold in Europe will lose the "Citroën" name starting next year.

We've known for quite some time that PSA wants to further differentiate Citroën-badged cars from the more premium DS models and now Carlos Tavares has made it official as DS models will lose the Citroën name from 2015. Talking to Autocar, PSA chairman Carlos Tavares said there won't be separate platforms and dealers but the two ranges will have separate manufacturing and engineering standards.

With the DS lineup, Tavares says he wants to rival Audi by 2020 by introducing "extremely exciting" products in the next six years, cars which will boast a "French sophistication, trendiness and the French way of life." The latest DS-branded car is the Divine concept which although doesn't preview a future production model, it does serve as a "vision of the future of the DS brand" which we already know will be expanded to six global models.

Several months ago we heard Tavares saying that he sees the PSA group divided into three separate layers: DS sitting on top as a premium brand, followed by a slightly more upscale Peugeot and Citroën as an entry-level marque.

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