The 2015 Dodge Challenger SRT Hellcat is a bit of a bargain at $59,995 - excluding a $995 destination and handling fee - but the unenviable dealer markups will likely erode the bang-for-buck factor.

The 2015 Dodge Challenger SRT Hellcat is a bit of a bargain at $59,995 - excluding a $995 destination and handling fee - but the unenviable dealer markups will likely erode the bang-for-buck factor.

While this is an all too familiar situation, Dodge is trying to discourage markups by reducing allocations to dealers who mark the car up by thousands of dollars and then let it sit on the lot until someone buys it.

As Dodge CEO Tim Kuniskis explained to Automotive News, “If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower." The move should benefit consumers but Kuniskis predicts it will give some dealerships "heartburn."

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