Land Rover has named British adventurer, writer and television presenter Bear Grylls as brand ambassador

Land Rover has named British adventurer, writer and television presenter Bear Grylls as a global brand ambassador.

He signed a “long-term” contract and will support the company’s activity at a global level. He will also “play an integral part in the global launch of the New Discovery Sport”, which will be revealed to the world on September 3.

As a part of his ambassador role, Bear will mentor Land Rover’s Next Generation Explorer, 22-year-old Alex Woodford, during a "high-adrenaline adventure" later this year.

“I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains,” Grylls comments. “They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments. Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand”.

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