Ford is gearing up for the launch of the Everest by releasing new details about its development.
Ford is gearing up for the launch of the 2015 Everest by releasing new details about its development.
Billed as the "most comprehensively researched vehicle Ford has ever created in the Asia-Pacific region," the Everest has been subjected to extensive market research and consumer clinics. While we typically associate the model with Australia, Ford says Chinese customers represented "more than 50 percent" of the sampling size for feedback.
Speaking of the research, Ford says customers in Asia Pacific region are looking for a "tough and powerful off-road SUV with the flexibility, features, and comfortable and dynamic on-road feel required for everyday driving." The company also says they want a "bold design" and a comfortable interior with "plenty of space for family and friends." On top of this, they're looking for something that's aerodynamic and fuel efficient.
While Ford didn't have much to say about the production model itself, they confirmed it will have one of the lowest drag coefficients in its class. Ford also says they have built two hundred prototypes which have completed more than 1 million kilometers (621,371 miles) of testing in extreme conditions ranging from ice-covered lakes in Sweden to mountains in New Zealand.
Check out the press release for additional information