In a recent interview, Hakan Samuelsson, Volvo CEO, hinted that the all-new XC90 should help the company close the sales gap with BMW, Audi and Mercedes-Benz

In a recent interview, Hakan Samuelsson, Volvo CEO, hinted that the all-new XC90 should help the company finally close the sales gap with BMW, Audi and Mercedes-Benz.

Speaking to Automotive News Europe at the producer's headquarters in Gothenburg, he said “There is no second chance, of course. This has to work. We're confident it will”.

The 2015 XC90 is scheduled for a debut at the end of August and will become the first Volvo model with no components from former owner Ford Motor Co. It is based on an all-new platform and features many innovative technologies.

A month ago, Li Shufu, chairman of both Volvo and its current owner Zhejiang Geely Holding Group Co., said the model should drive the brand to “the territory that belonged to Volvo in the 50s and 60s” and help it “once again possess the market share it ought to possess”.

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