Hyundai America wants to establish street cred for its new Genesis Coupe before it hits dealers in the spring of 2009, and what better way to prove it than to team up with some of the best tuner shops in the world.

Hyundai America wants to establish street cred for its new Genesis Coupe before it hits dealers in the spring of 2009, and what better way to prove it than to team up with some of the best tuner shops in the world. As a result, Hyundai has announced today that it has teamed up with Rhys Millen Racing (RMR) to create the "Art of Speed" Genesis Coupe show car which will be on display at the Hyundai booth at the Specialty Equipment Market Association (SEMA) show in the Las Vegas Convention Center in early November.

"The unique part of this project is that it will be moving art, which is why we named it the 'Art of Speed,'" says Rhys Millen, professional race driver, founder of RMR and son of famed rally and off-road racer Rod Millen. "The focus will be on the engine and a radical body design to complement the factory body lines. We are going to transform the Genesis Coupe into an apex-carving machine with jaw-dropping looks. We think it has the possibility of being one of the coolest cars at the show."

As the first of several tuning firms to apply their trade, the RMR developed Genesis Coupe will be outfitted in a silver and black paint scheme and dominated by a RMR wide body kit, functional hood scoop and a carbon fiber wing. Enkei racing wheels and Bridgestone Protenza RE-01 tires surrounding Brembo brake calipers complete the package. Inside will be a racing cockpit with Sparco steering wheel and seats, eight-point roll cage and a RMR carbon fiber dash.

The RMR Genesis Coupe will be powered by a 2.0-liter DOHC inline four- cylinder engine with RMR turbo kit for maximum horsepower and torque. It will be equipped with a heavy-duty HKS sequential transmission and a K&W coil over suspension to put that additional power to the ground.

"We've been excited about working with Rhys Millen since the minute he walked through our doors at Hyundai Motor America," says John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "Genesis Coupe is a rear-wheel drive performance machine we designed to capture the hearts of hardcore automotive enthusiasts, so we can't wait to see Rhys' RMR Genesis Coupe on the race track."

Be part of something big